David Lubek's questions to DoubleVerify Holdings Inc (DV) leadership • Q3 2024
Question
David Lubek, on for Brian Pitz, asked about the specific drivers behind the strong acceleration in CTV measurement volume growth during the quarter.
Answer
CEO Mark Zagorski clarified that overall CTV volume growth was approximately 60% year-over-year, with a 90% growth figure being specific to a single client initiative. He attributed the strong overall growth to the expansion of DV's solutions across key partners like Netflix and the general increase in ad spend moving to CTV. He also noted that DV's fixed-fee model doesn't fully capture the high CPMs in CTV, but sees an opportunity to adjust pricing as they enhance their value proposition with program-level transparency.