Question · Q3 2025
David Motemaden questioned Progressive's stable pricing in Q3 despite strong margins, asking if the company is considering lowering prices to accelerate growth and improve retention, and also inquired about the long-term impact of collision avoidance systems (ADAS) on frequency and business growth.
Answer
President and CEO Tricia Griffith confirmed that Progressive is actively considering rate reductions for growth and retention, having decreased rates in about 10 states and increased in 6 during the quarter, emphasizing a surgical approach by channel, product, and state. She noted that initial conservatism regarding tariffs has lessened. On ADAS, Griffith stated that frequency has been declining for 50 years due to safer vehicles and stricter laws, but this has been offset by severity increases. She highlighted that severity has grown more than frequency, and the company is continuously analyzing factors like parts, repair capabilities, and talent for its long-term strategy. CFO John Sauerland added that the increasing number and average age of cars on the road, alongside pure premiums, have led to a larger marketplace than initially anticipated.