Question · Q4 2025
David Palmer inquired about expectations for all-channel scanner data consumption trends through the rest of Q4 and into Q2, considering increased competition and the contribution of innovation.
Answer
Darcy Davenport, President and CEO, BellRing Brands, projected slightly negative to low single-digit consumption through November due to tough club comps and non-recurring promotions. She expects acceleration in late December (low double digits) and continued momentum into Q1 2026, driven by easing club dynamics, a new mass partnership, advertising, and innovation. Davenport described the guidance as prudent and conservative regarding competition.