Question · Q2 2026
David Palmer asked about the learnings from Brinker's reimaging prototypes for Chili's, specifically which prototype is emerging as most exciting, its potential for quick rollout, and significant sales lifts.
Answer
Kevin Hochman, CEO and President of Brinker International, shared that guests and team members love all four reimage units, with initial sales results looking promising but too early to publish. He noted that the lowest-cost prototype is currently the most favored, highlighting 'less is more' for interiors and the phenomenal impact of the bar area reimage. Operational learnings include improving construction processes and refining material choices, such as addressing issues with printed tile tabletops.
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