Question · Q4 2025
David Palmer asked how to approach thinking about Hershey's earnings into 2027, particularly the potential flow-through from current cocoa levels (imagining $10+ more in earnings), and what factors, such as elasticity moving over 0.8 or wishlist reinvestments, could temper this flow-through. He also asked CEO Kirk Tanner, with his fresh perspective, to tease out the types of growth activations and levers Hershey will emphasize in 2026 and 2027.
Answer
SVP and CFO Steve Voskuil acknowledged that improving external factors like cocoa could be a tailwind for 2027, but noted continued volatility. He stated that Hershey will balance margin recovery with multi-year investments and closely monitor macros like SNAP and GLP-1s. CEO Kirk Tanner described 2026 as the 'first chapter of our next generation of growth,' focusing on building the portfolio, doubling down on strengths, and making articulate investments in capabilities to fuel sustainable top-line growth and shareholder returns, with more details at the investor day.
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