David Raso's questions to CNH Industrial NV (CNH) leadership • Q2 2025
Question
In a follow-up, David Raso of Evercore ISI asked for insight into CNH's relative profit margins by geography, noting a competitor's heavy reliance on EMEA for profits.
Answer
CFO Jim Nicholas outlined the general ranking: North America is the highest margin region, followed by EMEA, then Latin America, with Asia Pacific fourth. CEO Gerrit Marx added that CNH has made leadership changes and set aggressive targets to narrow the margin gap between North America and Europe, seeing a significant opportunity for improvement there. He also highlighted India as a strategically important region for long-term cost competitiveness.