David Raso's questions to CNH Industrial NV (CNH) leadership • Q2 2025
Question
In a follow-up, David Raso of Evercore ISI asked for color on the relative profitability margins by geography, noting a competitor's heavy reliance on EMEA for profits.
Answer
CFO Jim Nicholas ranked the regions by margin, stating North America is the highest, followed by EMEA, then Latin America, and finally Asia Pacific. CEO Gerrit Marx added that a key strategic priority is to narrow the margin gap between North America and Europe through operational improvements. He also highlighted India's growing strategic importance as a hub for engineering and sourcing to maintain global cost competitiveness.