David S. MacGregor's questions to Harley-Davidson Inc (HOG) leadership • Q1 2025
Question
David S. MacGregor of Longbow Research asked for more concrete details on tariff mitigation strategies. He also inquired if Harley-Davidson's U.S.-centric manufacturing and sourcing could ultimately become a competitive advantage in the domestic market.
Answer
CEO Jochen Zeitz outlined a five-point mitigation plan: 1) engaging with administrations in the U.S. and Europe, 2) implementing short- and long-term supply chain adjustments, with an immediate focus on China, 3) accelerating or slowing shipments to navigate timing, 4) controlling overall expenses, and 5) selectively using pricing as a lever. He agreed that high tariffs on imported motorcycles could become a competitive advantage in the U.S. but noted the risk of retaliatory tariffs in export markets like Europe.