Question · Q1 2026
David Tarantino inquired about North America's traffic performance, specifically the benefit from sales transfer due to store closures and the underlying business improvement. He also asked about the continued ramp-up and traffic benefits from the Green Apron Service model in the earliest pilot stores.
Answer
Brian Niccol, Chairman and CEO, highlighted that North America's comp growth was transaction-driven, with both non-Rewards and Rewards customers increasing transactions. He clarified that approximately 0.5 percentage points of comp growth came from sales transfer. Niccol also noted that the 650 pilot stores continue to outperform the fleet by about 200 basis points in comp, primarily driven by transactions, indicating the service model's sustained positive impact.
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