Question · Q3 2025
David Whiston asked about strategies to increase used vehicle volume, particularly through acquiring cars off the street, and the effectiveness of various marketing approaches, both traditional and digital.
Answer
Paul Whatley (VP of Operations) highlighted the Clicklane acquisition tool as a key digital platform for generating leads to buy cars off the street, along with focusing on the service drive and retaining more wholesale cars. David Hult (President and CEO) added that the company balances volume with profitability, avoiding chasing volume at lower gross profits that could raise SG&A. He also noted that the used car market is expected to naturally recover in volume from 2026 to 2028 as the pool of available cars deepens.
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