Question · Q1 2026
David Whiston asked for clarification on Newmar's competitiveness in lower price segments, specifically whether it involves new products or price reductions, given Newmar's luxury brand positioning.
Answer
CEO Michael Happe clarified that Newmar's strategy for competitiveness in lower price segments is centered on introducing new products, not price reductions. He explained that the focus is on managing floor plan and model mix to ensure the right products are in the market. He cited the Freedom Aire in the Class C space as an example of a premium yet affordable entry into the Newmar brand, aiming to provide access across multiple segments while upholding the brand's luxury promise.
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