Question · Q3 2025
Deepak Mathivanan from Cantor Fitzgerald asked about Instacart's strategy to merchandise new AI tools to consumers, aiming to make Instacart a larger part of meal planning, and the reliance on retailer integration for this experience. He also questioned the factors contributing to the profitability of small basket orders and the potential for improving their incremental margins.
Answer
CEO Chris Rogers detailed how Instacart uses AI for personalization, recommendations, and replacements, leveraging its vast data to create agentic experiences like Cart Assistant for meal planning, which will also be offered to retail partners. CFO Emily Reuter attributed small basket profitability to increased order density, batching efficiency (including priority orders), and reduced fulfillment times, noting significant improvement in profitability across all basket sizes.