Deepak Mathivanan's questions to Maplebear Inc (CART) leadership • Q2 2025
Question
Deepak Mathivanan from Cantor Fitzgerald asked two big-picture questions: first, how the emergence of AI agents might affect marketplaces like Instacart, and second, if there is a common theme driving the recent accelerated growth across the entire US delivery sector.
Answer
CEO & Chair Fidji Simo stated that in an AI-agent world, Instacart is well-positioned due to its vast selection and rich data, with the key being to integrate where users are. Regarding industry growth, she attributed it to the fact that online grocery remains significantly underpenetrated. Simo believes the acceleration is driven by improving services across the board (selection, affordability, speed) and retailers leaning in more aggressively to capture the online shift, often using Instacart's enterprise technology to do so.