Question · Q4 2025
Deepak Mathivanan asked about the learnings from agentic traffic that could inform building native conversational experiences on Etsy, the signals Etsy is monitoring for AI native integration, and the company's technical approach (using own models on open source versus external models like Gemini/GPT).
Answer
CEO Kruti Patel Goyal explained that early signals from agentic traffic indicate these channels are strong for discovery, showing higher intent, average order value, and good engagement/flow-through, highlighting interest in Etsy's differentiated inventory. She noted that learnings from AI platforms regarding the value of conversational interfaces for deeper intent understanding are being applied across Etsy's on-site experience, where the deepest insights are being gathered. CFO Lanny Baker added that the observed implicit satisfaction and repeat usage from consumers engaging with agentic shopping reinforce Etsy's conviction to integrate similar agentic capabilities on its own platform to enhance retention and product experience.
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