Question · Q4 2025
Dennis Geiger followed up on the value topic, asking about value incidence in Q4 and if it improved through the quarter, as well as the biggest opportunities for value in 2026. He also inquired about the reimage program, asking if a current prototype exists, if a comprehensive one is still being developed, and what will make the current reimage efforts more successful than past 'fits and starts'.
Answer
CEO Lance Tucker did not share absolute value scores but confirmed an upward slope in the second half of Q4, emphasizing the need for consistent value and fresh innovation at both ends of the barbell strategy in 2026. Chief Customer and Digital Officer Ryan Ostrom added that consistent bottom-bell value, previously missed, is a focus for the 2026 calendar. Regarding remodels, Mr. Tucker confirmed they have an image ('crave package') they are happy with, with minor tinkering. He stated the key difference for future success will be leadership focus and significant company contributions once Jack on Track is further along and cash is available, making it a top priority.