Question · Q4 2025
Dennis Geiger asked for more details on Sweetgreen's loyalty program performance in Q4, including its impact on comparable sales and observations about frequent guests' engagement compared to the previous Sweetpass+ program. He also inquired about the higher Average Annual Volumes (AAVs) reported for Infinite Kitchen (IK) locations, seeking quantification and throughput metrics.
Answer
Co-founder and CEO Jonathan Neman reported weekly year-over-year growth in new loyalty members, with loyalty members spending over two times more annually than non-members. He mentioned plans for program optimization later in the year, including improved perks, tiers, and AI-driven personalization. He reiterated that Infinite Kitchens continue to deliver at least 700 basis points of labor leverage and higher AAVs, with benefits in throughput, accuracy, and wait times, and confirmed two new IK locations opened in Q1 2026.
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