Question · Q2 2026
Didier Scemama asked about Logitech's marketing spend strategy for the holiday season, considering FX tailwinds and the U.S. consumer environment, and sought more details on the 'China for China' strategy, including product introductions and competitive positioning.
Answer
CEO Hanneke Faber stated that inventory levels are healthy for the holidays. She highlighted that marketing spend in Q2 was close to last year, with improved effectiveness due to shifting from non-working to working spend and strengthening capabilities, particularly in China. CFO Matteo Anversa added that Q3 OpEx as a percentage of net sales would be lower due to it being the biggest quarter, with sequential increases in R&D and sales/marketing. Hanneke Faber further explained that the 'China for China' strategy is driving strong APAC numbers, with PWS share growth and improving gaming share, supported by global innovations and China-specific products like the G316 gaming keyboard.