Question · Q4 2025
Dion asked for a more detailed breakdown of the expected double-digit growth by year-end, specifically whether it would be driven more by MPU or monetization (ARPU), given that 2025 paid content growth was ARPU-driven. He also asked about the 2026 IP adaptation pipeline compared to 2025 and its expected contribution to the double-digit growth.
Answer
David Lee, CFO and COO, explained that double-digit growth would be driven by both paid content and advertising improvements. He detailed regional paid content drivers: Korea (mature) focuses on MPU/ARPU via AI/content; Japan (early, high potential) expects return to growth in ARPU and top-of-funnel metrics post-infrastructure; Rest of world (largest addressable) is preparing for mid-to-long term revenue, showing MAU/MPU growth. For advertising, Korea was impacted by a discrete e-commerce provider, while Japan remains strong in rewarded video. Lee noted that FY2025 IP adaptation revenue grew 35.5% and expressed qualitative satisfaction with the 2026 pipeline, but cautioned on specific quarterly impacts due to milestone volatility. Yongsoo Kim, Chief Strategy Officer, added that English WEBTOON is seeing MAU momentum transfer to MPU growth, and Japan's initiatives for user base expansion are expected to deliver results in H2 2026.
Ask follow-up questions
Fintool can predict
WBTN's earnings beat/miss a week before the call