Question · Q3 2025
Divya Kothiyal asked about Sea Limited's new market entry strategy, specifically the rationale behind closing cross-border operations in Latin America while re-entering Argentina. Divya also sought to understand the milestones for Argentina before localizing the business and its priority for 2026. Furthermore, Divya inquired about market share movements in ASEAN during Q3 and the outlook for Taiwan, including potential increases in marketing spend and the impact of cross-border competition from platforms like Taobao.
Answer
Management, primarily Tony Hou (CFO), stated that new market entries are highly selective and early-stage, with Argentina leveraging existing Brazil infrastructure for operational synergies and minimal incremental investment. The wind-down in Chile and Colombia was part of a review to focus resources on key priorities. For ASEAN, Tony Hou believes Shopee gained market share in Q3, growing faster than the overall market. In Taiwan, he expressed confidence in Shopee's double-digit growth, strong infrastructure, and competitive advantages, noting less concern about cross-border players due to inherent complexities.
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