Diying Ji's questions to ZKH Group Ltd (ZKH) leadership • Q4 2024
Question
Diying Ji (Ella Ji) of China Renaissance asked for the company's 2025 gross profit margin outlook and for the CEO to outline the top three corporate focuses and targets for the year.
Answer
CEO Eric Chen (via interpreter) projected that the gross margin for the 1P ZKH platform would increase by 1-1.5 percentage points annually, with a goal to exceed 20%. This growth will be driven by increased scale, expanding private label products from 6% to over 30% of sales, and higher-margin international sales. The top three priorities for 2025 are: 1) strengthening product competitiveness through R&D and private labels, 2) increasing market share by growing wallet share and acquiring new customers, and 3) improving operational efficiency via AI, talent development, and better management.