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    DJ Hynes

    Senior Analyst specializing in applications software at Canaccord Genuity

    DJ Hynes is a Senior Analyst specializing in applications software at Canaccord Genuity, where he provides research and insights with a particular focus on software companies impacted by AI and emerging technology trends. He covers prominent publicly traded firms such as monday.com, Atlassian, Jamf, Sprout Social, Shopify, and HubSpot, regularly issuing actionable investment recommendations evaluated for 12-month returns and performance accuracy. Hynes has been with Canaccord Genuity since 2010 and previously held a research associate role at Needham & Co.; he is a graduate of Harvard University. He is FINRA registered through Canaccord Genuity LLC, ensuring compliance with industry standards and regulations for research analysts.

    DJ Hynes's questions to Zeta Global Holdings (ZETA) leadership

    DJ Hynes's questions to Zeta Global Holdings (ZETA) leadership • Q2 2025

    Question

    Luke on for DJ Hynes inquired about the key operational 'dials' management is adjusting to drive performance and asked for Zeta's perspective on Amazon's advertising business as a partner or competitor.

    Answer

    CFO Chris Greiner highlighted improved sales productivity and a higher direct revenue mix (75%) as key dials driving strong margin performance and efficiency. CEO David Steinberg added that they partner with Amazon in numerous ways, particularly in Connected TV, and view them as an expanding channel and partner, not a competitor.

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