Question · Q4 2025
Dominic Ball asked about the internal metrics for Global Blue integration success and when Shift4 expects to approach Global Blue retail merchants for cross-sell opportunities. He also inquired whether Shift4 plans to follow peers in scaling a larger direct sales force for US SMBs or continue relying on its traditional M&A and gateway-driven growth strategy, especially with the rebranding of SkyTab.
Answer
Taylor Lauber, CEO, confirmed that cross-selling to Global Blue merchants is already underway, with live merchants in multiple countries and a target of 15 countries for the all-in-one payment product. He stated that internal success is measured by adding several thousand SMB merchants per month, leveraging Global Blue's long tail of 70,000 SMB customers, a segment where Global Blue previously lacked a dedicated sales force. Regarding US SMBs, he noted that Shift4 is scaling its direct sales force deliberately and with capital discipline, differentiating itself from peers. He explained the rebranding of SkyTab to Shift4 Dine aims to leverage the broader Shift4 brand and its existing presence in tens of thousands of restaurants, rather than chasing peer spending on sales and marketing.
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