Question · Q3 2025
Doug Carson asked about opportunities for Ford Credit to provide creative loan and rate strategies, such as subvented financing for F-150 to subprime customers, leveraging its strong balance sheet.
Answer
Sherry House, CFO, explained that Ford Credit ran a 'no-tier upgrade' marketing program in late September to generate F-150 news, without changing purchasing policy or risk appetite, focusing on sustainable monthly payments. She noted the program was effective, didn't change average FICO scores, and the high-risk portfolio mix remains very small at 3%. Jim Farley, President and CEO, acknowledged the potential opportunity to expand loans to more subprime customers.