Doug Ruth's questions to CROWN CRAFTS (CRWS) leadership • Q4 2025
Question
Asked for updates on a wide range of topics including the warehouse consolidation, performance at the New York Toy Show, the Stella doll redesign and sales, supplying the new LEGOLAND in Shanghai, opportunities for new diaper bag brands, a potential child tax credit, the effectiveness of the new European distribution model, and the impact of the redesigned Manhattan Toy website.
Answer
The company responded that the warehouse decision is pending due to a focus on tariffs. The Toy Show was successful, and the redesigned 'Love Stella' doll line is performing well, boosted by a celebrity mention. The company is supplying plush for the new LEGOLAND in Shanghai and expects sales to grow. Diaper bag expansion is currently challenged by tariffs. The European distribution model is expected to increase international sales over time, and the redesigned website has been beneficial. The company was unaware of the final status of a potential tax credit for parents.