Question · Q3 2025
Douglas Anmuth asked why Airbnb was absent from ChatGPT's app integration launch, despite building its own AI-powered search and other major travel players participating.
Answer
Brian Chesky, CEO of Airbnb, explained that the integration was not deemed ready, citing concerns about discoverability, the desire to avoid being positioned as a commodity data layer, and the need for custom integrations that reflect Airbnb's unique features like personalized results and messaging. He emphasized that Airbnb is not opposed to future chatbot integrations but prioritizes a well-developed, non-commodity presentation.