Douglas Anmuth's questions to Pinterest Inc (PINS) leadership • Q2 2025
Question
Douglas Anmuth of JPMorgan Chase & Co. questioned the adoption trends for Pinterest Performance Plus, specifically asking about the impact of recent features like ROAS bidding and audience data integration.
Answer
CEO Bill Ready reported notable early adoption of Performance Plus, especially from mid-market advertisers, with the share of lower-funnel revenue through these campaigns more than doubling since late 2024. He highlighted new Q2 features like Creative Previews and Campaign Customer Groups, which enhance advertiser control and targeting. Ready reiterated that this is a multi-quarter adoption cycle aimed at making the platform more accessible.