Question · Q2 2026
Doug Lane sought clarification on whether consultant costs are included in adjusted profit metrics and the expected duration of these consulting engagements. He also asked about the impact of Easter's earlier placement on the timing of revenue between the third and fourth fiscal quarters. Mr. Lane then questioned the significant divergence in sales performance, with the floral segment missing expectations while the food segment exceeded them, and inquired about the key learnings from the recent pop-up store pilots.
Answer
James Langrock, CFO, confirmed that consultant costs are included in adjusted EBITDA and are expected to be front-loaded, lasting through the current fiscal year (June), totaling approximately $11 million. Mr. Langrock explained that Easter's April 4th placement will shift orders into Q3 and is beneficial as it's further from Mother's Day. Adolfo Villagomez, CEO, attributed the sales divergence to the greater impact of incremental marketing spend in the prior fiscal year on the floral business and the food segment's stronger B2B exposure. Mr. Villagomez also agreed with Mr. Lane's suggestion of a bifurcated consumer impact. Regarding pop-up stores, Mr. Villagomez stated that while the company believes in an omnichannel strategy, the pop-up pilots did not yield an attractive return on invested capital, leading to a decision against further pop-ups. The company will instead redesign its physical retail approach with a focus on capital discipline for permanent, year-round concepts.
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