Question · Q4 2025
Doug Lane asked about the resilience of U.S. rounds of golf in 2025, specifically why the first half started slowly but recovered in the second half. He also inquired about the demographics driving the persistent increase in rounds over recent years and how Acushnet observes consumer behavior across its product portfolio, given the bifurcated consumer trend.
Answer
David Maher, President and CEO, attributed the slow start in U.S. rounds in H1 2025 to tough weather, particularly in the Southeast, followed by normalization. He cited National Golf Foundation data, noting that growth comes from all angles, with women and juniors being the fastest-growing segments, contributing to a significant increase in worldwide rounds since 2019. Regarding consumer behavior, David Maher emphasized the strength of the 'dedicated golfer' demographic—avid, passionate, middle-class plus, and recession-resistant—who are inclined to purchase premium performance products that help them play better, which is where Acushnet primarily focuses its R&D and product line.
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