Question · Q4 2026
Doug Wardlaw asked about Starz's strategy for balancing reliance on spin-offs from established franchises like Power and Outlander versus developing new original content, and how they weigh starting new shows against 'sure thing' spin-offs.
Answer
President of STARZ Networks Alison Hoffman explained that franchising is a core strength, with successful spin-offs driving engagement and acquisition. She noted that these reliable franchises also serve as platforms to launch new IP, threading audiences from established shows to new ones, which is a key part of their programming and investment strategy.
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