Question · Q3 2026
Drew Crum inquired about the market dynamics for launching new mobile games, given past difficulties and current mobile business strength, and whether the backdrop is now more supportive of delivering new hits.
Answer
CEO Strauss Zelnick stated that launching new mobile hits remains 'super hard,' with only a couple of companies consistently succeeding in the last five years. He attributed Zynga's improved approach to being selective, focusing on top talent, supporting their passions, listening to data, and iterating, emphasizing that creative passion is needed to create a hit before iteration can build upon it.
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