Ece Mandaci's questions to D Market Elektronik Hizmetler ve Ticaret AS (HEPS) leadership • Q2 2024
Question
Ece Mandaci of Unlu & Co asked for an outlook on consumer pressure and the competitive landscape, and how Hepsiburada is positioned to navigate these challenges.
Answer
CEO Nilhan Gokcetekin acknowledged the significant pressure on consumers due to the tough credit environment and high interest rates, and also anticipated heightened competition from seasonality. However, she expressed confidence in delivering a strong performance, citing the strength of Hepsiburada's affordability solutions, the growth of its external logistics business (HepsiJet), and other key strategic initiatives.