Ed Alter's questions to OB leadership • Q2 2025
Question
Asked whether the company's primary headwinds were related to its go-to-market strategy or product fit, and inquired about the composition and growth strategy for the CTV business.
Answer
The company clarified that the headwinds are operational and controllable, not an issue of product fit, and that they feel they have 'turned the corner'. The CTV business is a combination of differentiated home screen placements and in-stream ads, with growth supported by its integration into the main ad platform for easier omnichannel buying.