Question · Q4 2020
Eddie Hatter of Hatter Investments asked about the company's strategy for international expansion, specifically whether they plan to hire personnel to build relationships in the Middle East and Asia for the Smart Mirror.
Answer
President & CEO Stewart Wallach explained that Capstone's international go-to-market strategy focuses on using commission-based consultants and agents rather than hiring direct employees to manage overhead. He stated this model has been successful previously and they will engage vetted representatives with local market connections.