Question · Q1 2026
Eddie Kim asked about the North American market, specifically if H&P is still encountering aggressive pricing from competitors and if the confidence in a full-year rig count ramp-up also applies to pricing stability or if pricing improvement will take longer to materialize. He also followed up on the sustainability of North American direct margins around $18,000 per day for the full year.
Answer
SVP of U.S. Land Operations Mike Lennox noted that while some smaller E&Ps are sensitive to commodity prices, H&P remains disciplined on pricing, targeting 45%-50% direct margins to support investments, and expressed optimism for a rig count pickup in the back half of the year. He indicated that North American direct margins are expected to remain flat around $18,000 per day in the short term, with potential for improvement in the back half of the year, also noting ongoing efforts to manage expenses.
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