Question · Q1 2026
Edouard Aubin asked about the number of B2B doors and accounts in the U.S. and Europe since the IPO, and a rough breakdown of U.S. distribution by channel (department store, mass merchant, family channels) to understand the wholesale strategy, especially given the expected 10% annual volume growth.
Answer
CFO Ivica Krolo noted the trend towards in-person shopping favoring the B2B channel, with strong sell-throughs (above 30%) in the U.S. with top 10 strategic partners across department stores and sports specialty. VP of Global Finance Alexander Hoff clarified that Americas has about 10,000 B2B doors and EMEA about 9,000. He added that 90-95% of growth has come from existing doors, with low single-digit door growth overall since the IPO, and identified potential for 600 new doors in the U.S. and 1,400 in EMEA, targeted at expansionary categories like youth and sports specialty.
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