Eduardo Michivo's questions to Banco Bradesco SA (BBD) leadership • Q2 2025
Question
Eduardo Michivo of Genial Investimentos requested an update on the bank's transformation strategy, asking which initiatives beyond footprint reduction are releasing value and what aspects of the plan are working well.
Answer
Executive Cassiano highlighted several key levers: the massive use of GenAI to improve productivity, upskilling the workforce, growing the 'principal' high-income segment, and reengineering legal processes. He noted a 94% efficiency improvement in technology, allowing the bank to deliver 4x more than in 2023. CEO Marcelo Morojin added that the growth of specialized company segments and new cash services are also key value drivers.