Question · Q4 2025
Eduardo Nishio from Genial Investmentos inquired about the bank's strategy and performance regarding the mass income portfolio.
Answer
Investor Relations Officer André Carvalho and CEO Marcelo de Araújo Noronha described the mass income segment as undergoing major transformation, with 19 million (growing to 45 million by end of 2026) fully digital clients. They highlighted a totally different value proposition, efficient GenAI-supported operations, customized sales, and significant reduction in direct cost to serve (40-fold). They also mentioned ongoing footprint adjustments and testing new models like Bradesco Expresso.
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