Eli Winter's questions to Bumble Inc (BMBL) leadership • Q4 2024
Question
Eli Winter, on for Ben Black, asked about the strategy for products beyond dating, such as Bumble BFF, and any learnings from Geneva that could help it scale.
Answer
Outgoing CEO Lidiane Jones stated that sunsetting other apps allows for focused resources on both core dating and the significant opportunity in BFF. CEO Whitney Herd added that BFF is a key, relevant entry point for Gen Z users seeking friends, creating a powerful on-ramp to the broader Bumble ecosystem. She highlighted the brand's unique lifestyle appeal, which creates a flywheel effect for converting users to the dating product over time.