Elizabeth Porter's questions to GoDaddy Inc (GDDY) leadership • Q2 2025
Question
Elizabeth Porter asked how GoDaddy is managing the impact of AI on its own SEO, how it plans to help customers navigate this shift, and what the near-term focus areas are for the 'Ask Arrow' product.
Answer
CEO Aman Bhutani stated that GoDaddy is managing SEO changes by diversifying acquisition channels and improving conversion. To help customers, he envisions an agentic tool that performs continuous SEO optimizations for them. The near-term focus for 'Ask Arrow' is on core customer jobs-to-be-done and rapidly integrating partner solutions through AI-driven coding, which he believes will be a key differentiator.