Ella Ji's questions to ZKH Group (ZKH) leadership • Q2 2025
Question
Ella Ji of China Renaissance questioned ZKH's competitive advantages and primary challenges in overseas markets like the U.S. and Europe compared to local players, and asked for a potential timeline for achieving revenue and profit milestones.
Answer
An executive from ZKH Group outlined a two-pronged overseas strategy: 1) Establishing localized e-commerce platforms in advanced economies, leveraging a strong, low-cost supply chain and high operational efficiency. 2) Following large Chinese customers to their new overseas plants in regions like Southeast Asia and Mexico. The executive acknowledged that building a brand from scratch is a key challenge but stated the company is past the initial learning curve and expects both models to accelerate in the second half of the year, without providing a specific profitability timeline.