Question · Q4 2025
Elle Niebuhr asked to quantify how much of Q4 CTV growth was attributable to live sports versus always-on budgets and whether sports are expected to become a higher mix of CTV revenue.
Answer
Rajeev Goel, Co-Founder and CEO, confirmed live sports is a key long-term driver for CTV, noting progress in expanding inventory and agency marketplaces. He mentioned monetizing events like the Cricket World Cup, US Open, MLB, NFL, and NHL, indicating it's a significant growth driver for their CTV business.
Ask follow-up questions
Fintool can predict
PUBM's earnings beat/miss a week before the call