Emiliano Hernández Marvan's questions to Fomento Economico Mexicano SAB de CV (FMX) leadership • Q2 2025
Question
Emiliano Hernández Marvan from GBM asked about consumer demand trends in Europe and the strategy for organic expansion and banner conversion for the Valora business.
Answer
Director of IR Juan Fonseca explained that organic growth in Europe differs from Latin America, focusing more on converting existing stores and taking over operations for partners like gas stations. He highlighted the successful conversion of other banners, such as Deutsche Bahn stores in Germany, to the Avec format as a key growth lever, rather than relying on greenfield expansion.