Emily Kech's questions to Academy Sports and Outdoors Inc (ASO) leadership • Q3 2024
Question
Emily Kech from Goldman Sachs asked about any notable changes in consumer behavior during the third quarter compared to the first half of the year, and whether the increased use of credit and Buy Now, Pay Later (BNPL) continued.
Answer
CEO Steve Lawrence identified a new trend of 'trade down,' with the company gaining market share among customers earning over $100,000. He also noted the continuation of 'episodic shopping,' where consumers buy heavily during key events. CFO Carl Ford confirmed that the use of credit cards and BNPL continued to increase year-over-year, particularly online, where it drove a higher average order value.