Eric Adam Serotta

Research Analyst at Morgan Stanley

Eric Adam Serotta is an Executive Director and Senior Equity Analyst at Morgan Stanley, specializing in the Consumer Staples sector with in-depth coverage of companies like Celsius, Vita Coco, Primo Brands, and Boston Beer. He covers a portfolio of seven publicly traded companies, primarily within the U.S. beverages, tobacco, and diversified food industries, and has a track record of 52% profitable recommendations with an average return per transaction of -9.2%, and a best-rated call yielding +47.6% on Boston Beer. Serotta joined Morgan Stanley in 2022 following previous research roles at International Strategy & Investment, and has been a registered securities professional for over 24 years with active FINRA licensure and the CFA designation. His work contributes to Morgan Stanley’s award-winning equity research, leveraging a quantitative and qualitative framework to identify high-quality business models across consumer markets.