Eric Beder's questions to BUILD-A-BEAR WORKSHOP (BBW) leadership • Q2 2025
Question
Eric Beder of Small Cap Consumer Research, LLC inquired about the consumer's reaction to selective price increases implemented to offset tariff impacts and asked for insights into the maturity curve and future impact of the rapidly expanding partner-operated store base.
Answer
President & CEO Sharon Price John explained that price increases are selective and strategic, often done during seasonal resets, while the 'Count Your Candles' program maintains an accessible entry point. CFO & President Voin Todorovic added that positive traffic and transaction growth indicate no negative consumer impact. Regarding partner stores, Chief Operations & Experience Officer J. Christopher Hurt highlighted the significant growth runway, particularly with international shop-in-shop locations, as partners recognize the additive value of the Build-A-Bear experience.