Question · Q3 2026
Eric Beder with SCC Research inquired about the key indicators for Project Sunshine's increasing impact in fiscal 2026, the consumer response to full-price items within the new Outlet 2.0 concept, and the company's strategy for improving inventory productivity and attracting a younger customer demographic.
Answer
Executive Chairman Ian Bickley highlighted product innovation, including iconic styles, heritage prints, and increased cotton investment, as primary drivers for Project Sunshine's success, particularly for spring-summer 2026. He noted positive early feedback on Outlet 2.0's elevated experience and the encouraging reaction to heritage products within these stores, emphasizing VB.com and wholesale accounts for broader brand access. CFO Martin Layding detailed plans to improve inventory turns from less than two to a 2-3 range over the next 12-18 months. Ian Bickley added that attracting younger customers is a longer-term journey, starting with re-engaging loyal customers and leveraging targeted marketing and digital commerce, citing the Original 100 Bag's success with Gen Z as an encouraging sign.
Ask follow-up questions
Fintool can predict
VRA's earnings beat/miss a week before the call