Eric Choi

Eric Choi inquired about the outperformance of Pet GPS, specifically the removal of discounts and its impact on average profitability per subscriber, whether the continued sales momentum is better than expected and sustainable, and the sales mix between existing and new customers.

Answer

Russell Burke, CFO, confirmed that the Pet GPS launch performed much better than expected, with strong embrace from existing members. He noted that pricing is now largely as planned, with promotional pricing mostly removed, and that the strategy still involves subsidizing hardware to drive subscriptions. More details will be shared at year-end.

Eric Choi inquired about the outperformance of Pet GPS, the impact of removing discounts, sustained sales momentum beyond a short-term boost, and the mix of existing versus new customers for pet tracker sales.

Answer

Russell Burke, CFO of Life360, confirmed Pet GPS outperformed initial expectations, with strong adoption from existing members. He noted pricing experiments and the removal of promotional pricing, reiterating the strategy to drive subscriptions rather than near-term hardware margins.