Eric Cohen's questions to Foot Locker Inc (FL) leadership • Q3 2024
Question
Eric Cohen asked if the growth in brands like On and HOKA is attracting new customers or simply shifting sales from existing ones. He also questioned if the new FLX loyalty program is bringing in new shoppers and how their spending habits compare to non-members.
Answer
EVP and CCO Frank Bracken explained that the growth is from 'some of both,' as existing customers broaden their brand choices while brands like HOKA and On also attract 'net new consumers' to Foot Locker. Regarding the FLX program, he stated it is converting existing shoppers and attracting new ones, with members showing higher spend, basket size, and units per transaction, along with early positive signs in shopping frequency.