Question · Q3 2025
Eric Des Lauriers asked for more details on the changes driving Dynamic Personal Training (DPT) growth and the capacity for its continued expansion, specifically whether trainers have room to add new clients. He also inquired about the decision to expand new club locations and observations from the few currently open.
Answer
CEO Bahram Akradi explained that DPT growth and capacity vary by trainer and club, with some trainers fully booked and others having capacity, and the company continuously adding productive trainers. Regarding new club expansion, Akradi stated the decision was driven by achieving BB credit standards ahead of schedule, allowing for expedited club growth. He also highlighted the success of the digital strategy with L•AI•C and the MURA longevity offerings, which are progressing as expected.
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