Question · Q2 2026
Eric Handler asked about Take-Two's success in implementing AI in non-creative aspects of video game development, such as quality control or artwork, and how it contributes to development, referencing Strauss Zelnick's previous comments on AI and creative processes.
Answer
Strauss Zelnick, Chairman and CEO, clarified that AI, when properly deployed as a technical tool, enhances efficiency and effectiveness, freeing creative people for more innovative tasks. He confirmed seeing some efficiencies from enterprise-level AI tools but stated it's not being used to reduce headcount, rather to enable talented individuals to focus on more creative work, and does not expect a significant immediate cost reduction.