Eric Handler's questions to Cinemark Holdings Inc (CNK) leadership • Q2 2025
Question
Eric Handler questioned Cinemark's perspective on adopting a "Discount Wednesday" promotion. He also asked about the current contribution of merchandise to concession sales and plans for expanding that business line.
Answer
CEO Sean Gamble described "Discount Wednesday" as an "interesting concept" that the company is watching closely, while highlighting the success of Cinemark's long-standing Discount Tuesday program and sophisticated pricing strategies. He added that merchandise is a small but exceptionally fast-growing part of concessions, up nearly 240% year-over-year, and has become an integral part of the moviegoing event.