Question · Q4 2025
Eric Handler asked about the incentives Playtika provides to transition users from iOS or Android platforms to its Direct-to-Consumer (D2C) platform, specifically regarding virtual currency or in-game items.
Answer
Robert Antokol, Co-founder and CEO, explained that D2C offers a superior user experience, fostering a closer connection and providing more direct support, which ultimately aids retention and long-term game engagement, driving significant cash flow growth for Playtika.
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