Question · Q3 2026
Eric Handler inquired about the sustained strong performance of Take-Two's mobile business over the past seven quarters, asking what initiatives are resonating and keeping older games relevant. He also asked for an indication of the percentage of mobile recurrent spending coming from direct-to-consumer channels.
Answer
CEO Strauss Zelnick attributed the mobile success to Zynga's ability to create new hits by fostering top talent, providing strong marketing support, and leveraging a robust balance sheet. He noted a market rebound as a tailwind. Regarding direct-to-consumer, Zelnick stated it's a meaningful but undisclosed percentage, emphasizing its strategic importance for higher revenue share and enhanced margins, supported by a more favorable regulatory environment.
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