Question · Q2 2026
Eric Percher asked about the evolution of purchasing patterns, specifically if the shift to more disciplined budgets and integrated programs has been uniform across the 121 large accounts, and if the portal's benefits are still ramping or if an acceleration has slowed.
Answer
CFO Anna Bryson explained that integrated programs started at scale last Q3, gaining traction first with largest clients (top 20) and now seeing more interest from mid-tier and SMBs, indicating broad-based health. She attributed this to AI optimization providing stronger returns and the convenience of buying one line item. VP of Investor Relations Perry Gold stated the portal is "doing great," with brand and agency users more than tripling year-over-year. He noted it continues to increase sales productivity, improve conversion rates, lead to faster upsells, and provides a more than 10x increase in ROI studies, which significantly influences client spending. He believes there's still a lot of opportunity and work ongoing with the portal.