Question · Q3 2026
Eric Sheridan asked about Chewy's evolving understanding of customer lifetime value (LTV) as Autoship and Chewy Plus scale, and how these learnings inform strategic growth initiatives for the next 12-18 months.
Answer
Sumit Singh (CEO, Chewy) explained that Autoship, Chewy Plus, and Chewy Vet Care (CVC) act as intersecting flywheels, compounding Net Sales Per Active Customer (NSPAC), increasing retention, and reducing churn. He detailed how Autoship drives predictable revenue, Chewy Plus accelerates discovery of diverse offerings and NSPAC consolidation (especially for customers spending $300-$700), and CVC expands the Total Addressable Market (TAM) to health services while creating an ecosystem. He also highlighted the mobile app's role in driving direct traffic and personalized interactions.
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