Question · Q4 2025
Eric Wald also asked about the hotel segment's leisure demand and higher Average Daily Rates (ADR) following renovations, seeking insights into current bookings for leisure versus business/group travel in 2026, the potential for a shift back to leisure, and its implications.
Answer
Chad Paris, CFO and Treasurer, clarified that while group pace started strong in early 2025, it normalized to mid-single digits, and 2026 pace is currently low single digit due to a high base. He noted that 2027 pace is too early to interpret. Greg Marcus, Chairman, President, and CEO, highlighted the properties' ability to cater to both group and leisure, allowing flexibility to adjust strategies based on demand shifts, especially with renovated assets performing well in the upper upscale segment.
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