Question · Q1 2026
Eric Wold asked about demand trends across various income groups and price points following initial boat shows, particularly concerning the high-end versus lower-end segments, and whether premium buyers are returning to the market.
Answer
CEO William Brett McGill and CFO Michael McLamb noted strong demand at the high-end, particularly at the Fort Lauderdale Boat Show, with premium products historically leading recoveries. They observed that the value and entry-level segments are more challenged, and overall consumer uncertainty leads to 'start-stop' buying behavior.
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