Eric Wold's questions to AMC Entertainment Holdings Inc (AMC) leadership • Q2 2025
Question
Eric Wold of Texas Capital Securities asked about AMC's pricing strategy, specifically the balance between new weekday discounts and weekend price hikes, the approach to food and beverage revenue, and the recent changes to pre-show advertising length with National CineMedia.
Answer
President, Chairman & CEO Adam Aron explained that the new '50% off Tuesdays and Wednesdays' initiative is designed to boost traffic on historically slower days, which gave them the confidence to raise prices on busier days. He noted that consumer willingness to pay for premium formats supports this strategy. For food and beverage, Aron stated the focus is on a multi-pronged approach: increasing menu variety, driving more items per transaction, and selective price increases. Regarding the pre-show, he clarified the NCM ad deal is contractual, but AMC is streamlining its own promotional content and may reduce the number of trailers to shorten the overall pre-show time, an action that was anticipated when making the NCM deal.