Question · Q2 2026
Eric Wold inquired about any early expectations for potential shifts in Marine Products' model mix or focus once integrated into MasterCraft. He also asked about the opportunity to expand distribution for both brands within the combined 500-plus dealer network, specifically what percentage of dealers might take on the other side's brands.
Answer
Brad Nelson, CEO, stated that opportunities to quicken the pace of innovation and add 'special sauce' have been identified across the combined portfolio of 65 models, but specific plans are not yet ready for revelation. Scott Kent, CFO, clarified that Marine Products will operate as a separate, independent segment with its existing leadership. Brad Nelson added that while there's macro opportunity for dealer network expansion, it will be evaluated market by market, considering local dynamics, water types, and competitors. He confirmed a thorough plan is identified for cross-synergy and growth, but specifics are not yet unveiled.
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