Question · Q4 2025
Eric Wold inquired about National CineMedia's forward bookings for later in the year, seeking insight into whether advertisers are booking further out or closer to planned advertising dates compared to the previous year. He also asked about the impact of strong demand for Platinum and Post-Showtime inventory, especially with the inclusion of AMC, on the average revenue per impression.
Answer
Chief Executive Officer Tom Lesinski stated that upfront bookings were up year-over-year, indicating a positive trend correlated with the strong upcoming box office slate. He noted that while it's early to forecast the scatter market beyond Q1, there are good signs of additional inventory purchases for Q2 and Q3. Regarding premium inventory, Mr. Lesinski emphasized that the AMC agreement is critical, and the more expensive Platinum and Post-Showtime inventory is a significant tailwind, with benefits already observed and strong performance in Q1.
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