Question · Q3 2025
Eric Wolfe from Citi inquired why the contribution from Existing Customer Rate Increases (ECRIs) would not decrease as move-in rents recover. He also asked what specifically was causing move-in rents not to flow through to the rent roll as quickly as expected, if not related to ECRIs.
Answer
CFO Jeff Norman explained that the flow-through of rates is a gradual process, and the ECRI approach has been similar year-over-year, with minor caps from state of emergency restrictions. CEO Joseph Margolis added that customers continue to accept ECRIs at the same rate. Jeff Norman identified slower churn, specifically lower rentals and vacates, as the primary reason for the slower-than-expected flow-through of move-in rents to the rent roll.