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Erica Chu

Vice President and Equity Research Analyst at Jefferies

Erica Chu is a Vice President and Equity Research Analyst at Jefferies, specializing in the coverage of Asian consumer and retail companies, including major firms such as Alibaba, JD.com, and Meituan. Widely recognized for her data-driven investment recommendations, Chu maintains an industry-average success rate and holds credible rankings on platforms such as TipRanks. She started her analyst career at Jefferies in 2018, following prior roles at Credit Suisse and Morgan Stanley, where she gained extensive expertise in equity research for the consumer sector. Erica is FINRA-registered and possesses Series 7 and 63 licenses, underscoring her professionalism and commitment to regulatory standards.

Erica Chu's questions to Dingdong (Cayman) (DDL) leadership

Question · Q3 2025

Erica Chu of Jefferies asked for further details on Dingdong's top-selling product strategy, requesting specific examples from the Q3 summer sales campaign to illustrate its implementation and impact.

Answer

Founder and CEO Changlin Liang explained Dingdong's shift to a product manager mindset, leveraging digital and IT technologies to optimize the supply chain for stability and scale. He highlighted a systematic approach to developing top-selling products, citing the Guangxi Red Heart Honey Pomelo and Guangwei Litchi as successful examples from the summer campaign that drove significant GMV growth and user repurchase rates.

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Question · Q3 2025

Erica Chu asked for more details on Dingdong's top-selling product strategy, specifically requesting examples and performance insights from the Q3 2025 summer sales campaign, given the intense competition in instant retail.

Answer

Founder and CEO Changlin Liang elaborated on the shift to a product manager mindset, focusing on the full lifecycle of products from origin to consumer. He highlighted the use of digital and IT technologies to enhance efficiency and reduce costs, emphasizing stability and scale for top-selling products. Liang provided examples like Guangxi Red Heart Honey Pomelo (RMB 15M GMV, 22x YoY growth) and Guangwei Litchi (RMB 9M GMV), demonstrating how these products drive brand strength and sales growth.

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Fintool

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