Question · Q1 2026
Erik Woodring asked about the revenue upside potential from Apple's AI initiatives, given the associated costs flowing through OpEx, and sought clarity on how Apple plans to monetize AI and the timeline for realizing ROI. He also inquired about the primary and most sustainable factors driving the current strength in iPhone sales.
Answer
CEO Tim Cook stated that integrating AI across the operating system in a personal and private way creates great value, opening up a range of opportunities across products and services, and expressed satisfaction with the collaboration with Google. Regarding iPhone strength, Tim Cook attributed it to a combination of factors including the display, camera, performance, new selfie camera, and the beloved design, all contributing to a very strong product cycle.
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