Question · Q3 2026
Erik Woodring from Morgan Stanley asked CEO Charlie Giancarlo about potential differences in demand elasticity in Pure Storage's markets during the current memory cycle compared to 2017 or 2021, and whether the ability to pass through pricing could inhibit market demand this time.
Answer
CEO Charles Giancarlo explained that while higher memory prices might constrain demand in terms of terabytes, commodity pricing historically impacts the overall market's top line more than Pure Storage's gross margins, which are effectively managed. He added that the increasing demand for data driven by AI and the criticality of data architectures help sustain market demand despite potential budget limitations.