Ethan Saghi's questions to Torrid Holdings (CURV) leadership • Q2 2026
Question
Ethan Saghi from BTIG asked for an update on Torrid's business performance specifically for the period exiting Q2 and through August. He also inquired about any customer pushback experienced following recent price increases and how Torrid is approaching additional price adjustments for the latter half of the year.
Answer
Chief Strategy & Planning Officer Ashlee Wheeler noted softer performance during peak holiday periods like Memorial Day and 4th of July, but a strong June semi-annual sale. She indicated that the consumer remains value-oriented, leading to continued promotional activity through August to drive conversion. CEO Lisa Harper clarified that price increases related to tariffs were minimal and product-specific, not leading to direct pushback. She acknowledged that pricing is a consistent customer complaint and outlined plans to introduce opening price point (OPP) products, aiming for 25% of apparel sales to be OPP next year, to offer better value while maintaining quality.