Ethan Starr's questions to Oil-Dri Corporation of America (ODC) leadership • Q3 2025
Question
Ethan Starr, a private investor, asked about the strategy for growing private label clay cat litter after losing an account and inquired about new distribution gains and sell-through for the UltraPet crystal cat litter brand.
Answer
Laura Scheland, VP of the Consumer Products Division, detailed the strategy to focus on the growing lightweight private label segment and target new national retailers. CEO Daniel Jaffee added that he expects the lost account to return due to product performance issues with the competitor. Chris Lamson, Group VP of Retail and Wholesale, confirmed significant new distribution points for UltraPet since the acquisition and noted a focus on private label crystal litter in the next selling cycle.